Could one simple spelling mistake negatively affect your business? Featured

Could one simple spelling mistake negatively affect your business? (COMM11003)

As part of my Bachelor in Business Management and Marketing through CQ University, I have written this Blog article as part one of my assessment for COMM11003 - enjoy the read! I recently came across a job advertisement on SEEK.com. Whilst the advert was effective in getting my attention, unfortunately it wasn’t for the right…

Integrating an online store into your business Featured

Tips to integrating an online store for your ‘real’ bricks and mortar business

Online shopping is ‘da bomb’ right? There is no annoying sales assistants, prices are clearly marked on items, you can take as long or as little as you like without feeling like an a..hole if you walk out of the store with nothing. I can understand why consumers are taking on e-commerce simplicity over shopping in real bricks and mortar shops.

Has your business got essence? Featured

Has your business got essence?

Today I want to talk about your business essence. I was reminded of this the other day when I went to my local store for a Christmas festival and the coffee van there had their business name with the tag line underneath, “Every cup supports a young life.”  Firstly I thought, wow it is great…

How do you know which Social Media platforms to promote your business on? Featured

How do you know which Social Media platforms to promote your business on?

Now over the last couple of weeks I have had some businesses reach out to me to win the opportunity for a tailored mini marketing plan written by me (remember I am running this up until Friday 8th December see the end of this to find out more). To apply for this, I have asked…

How to get more people to my website? Featured

How do I get people to my website? Easy…

Having a website is one thing, but getting people to visit it without costly advertising is another.  Here is my No.1 tip for getting more visitors to your website. Gone are the days when people grab the yellow pages directory to find their local business, now they just go to Google and type in some…

Is your business a little brand confused?

Is your business brand a little confused?

Have you ever had one of those friends that never change their appearance and then one day you run into them at the shop and they have completely changed their hair colour?  “Hey” you splutter, “I really like your hair…its…so…different,” meanwhile on the inside you are screaming to yourself “what on earth was she thinking!” …

5 Social Media Mistakes

5 Social Media Mistakes (that can be fixed…phew)

Have you ever wondered what your potential fans or customers actually experience when they are trying to find you on social media? Here are a few little social media mistakes that I see on many profiles that actually prevent people from finding you on social media…don’t panic, these can be easily fixed...