Online Florist Shop Website
i-Blossom is a special project of mine as this is my ‘real’ bricks and mortar business that you may hear me talk about from time to time. Established in 2008 it was my vision to create a quality retail florist with a convenient e-commerce store for busy, working people. In a very competitive environment it was imperative that the website and its promotional strategy was to stand out from the crowd.
The website is a clean, modern site to align to the brand’s high quality and monochromatic logo. Professional product imagery is a key element to the sites visual appeal. Working with quality photographers to build and image portfolio is vital to keeping this website current and fresh.
Attracting customers to this website is achieved organically through optimised keywords and content pages. This is supported by a strategic online advertising campaign using Google Adwords and social media.
Functionality is an important aspect to this florist website, ensuring customer ease when purchasing as well as enhancing internal processes for the operations of the business. The website boasts the following functionality:
- Tiered product options
- Varied delivery pricing for locations
- Secure payment system using EWAY
- Products and sales reports
- Promotional slideshows
- Optimized content
- Coupon functionality
- Responsive design for all devices
- Product add-ons in various locations
- Social media integration
- and heaps more
If you are looking for a quality online florist website like i-Blossom, Jill Stephenson Marketing can provide you with expert advice and direction with your new website. Get in touch today for an obligation free estimate >>
Strategical Marketing Direction Project for Non-Profit Organisations
The Blackwater International Coal Centre is an iconic visitor and community center based in the heart of the Central Highlands Queensland region. The center is home to the Australian Coal Mining Museum, Blackwater Cinema, BMA Expo Conference Hall and function rooms, The Coal Cafe, and the award-winning Timeless and Japanese Gardens.
The center required a refreshed marketing and business plan to enhance its appeal to gain sponsorship opportunities, increase venue hire and tourism stop-over rates. This project has required both planning and project implementation of the marketing plan. Over the last 18 months the client has successfully implemented changes with the assistance of on-site and virtual marketing support provided by Jill Stephenson Marketing.
- Promotional signage and tourist brochures
- Responsive Website with optimized content to target specific markets of growth
- Sponsorship media kit
- Function and venue hire brochure
- Short Video Trailer for Museum Foyer
- Enhance Social Media strategy
- Point of Sale Implementation for Cafe & Reception
The center has shown operational resilience with their re-vitalised marketing strategy. Management has been able to focus on day-to-day operations whilst integrating marketing strategy into the business progressively. This exciting project continues to gain momentum and we look forward to updating their notable achievements over the next 12 months.
Florist Website Store
Woombye Flowers and Gifts is a Sunshine Coast based florist and gift shop. The client came to me seeking an affordable website solution to get their retail shop online and taking orders via an e-commerce store.
After consultation with the clients I recommended they get some professional photos of their business to showcase their beautiful flower farm and florist design style. I designed a fresh, new logo that captured their country, rustic feel but with a lux style font to highlight quality to the consumer.
We used a Worpress platform to allow the customer to create content and image friendly pages about their services like weddings and gifts, and integrated a webstore using the Woocommerce extension. The website is responsive and works on all devices like iphones, tablets and desktops.
The site was set up with 20 products initially, and we provided a video and written training package which allowed the client to learn how to use their new website in their own time. It is fantastic to see that they now feature a multiple array of gifts from their retail shop on their online shop.
- Job Type: New Website Store
- Time Frame: 8 weeks
- Platform: WordPress & Woocommerce
If you are interested in a quick website refresh just like Woombye Flowers & Gifts, please contact me today for an obligation free estimate >>
Sunshine Coast Family & Wedding Photographer Website
There is nothing like working on a clients website when they are a professional photographer! The image gallery is endless with choices…woohoo.
Nicola Holland is a Sunshine Coast based photographer specialising in Family & Wedding Photography right across the Sunshine Coast. She also offers her photography services to other destinations such as the Gold Coast, Brisbane and overseas (lucky lady). My mission was to help Nicola create a clean, crisp website that showcased her imagery but also gets her website up in the search engine of Google.
Holy, moly the photography industry is a competitive one with pages and pages of legitimate photographers catering to the Sunshine Coast area. Not trying to overwhelm the site with pages and pages of content I kept it simple to 5 pages about Nicola and her services. By keeping her content real, honest and informative and defining her point of difference with engaging text the site is generating genuine customer enquiries daily.
Nicola wanted to customise her contact form so she could better understand her clients requirements and reply effectively. By integrating a dropdown box for customers to inform her of what service they require, has allowed Nicola to reply with her pricing schedules and availability.
To enhance the website over the long-term I have implemented a blog for Nicola to post her latest clients portfolios with content and stunning images galleries. This will further help the site gain better rankings on Google for specific keywords. Adding a customer testimonial slider, and Instagram and Facebook feed also provides clients that additional comfort of seeing Nicola’s latest work on social media.
- Job Type: Website Refresh
- Time Frame: 1 week
- Platform: WordPress
If you are interested in a quick website refresh just like Nicola, please contact me today for a obligation free estimate >>